when I'm considering all the adverts iv been looking at there are a few similarities and this is on all of the adverts they always show the product unless its the radio advert they wont show it but they do mention it a couple of times.
they all have the same slogan in the print, radio and tv advert
kids and grown ups love it so the happy world of haribo.
they also have differences like in the print advert they do not use real people but a character they have created this is an advertising technique which is called create a character but in the tv advert they use the same bear but also use real people.
in the print advert they use the same colours to contrast the product they are selling and all of the adverts are effective as they are catchy they have created a character and they do want you to go out to the shop and get some haribos.
the tv advert is the same as advert as the radio advert
if i was to create my own haribo radio advert i would mention the product a few more times as they only mentioned it once in the whole advert.
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