I then had to analyse a radio advert to see if there were
any similarities in the styles of advertising that haribo use.
The style of the radio advert was a combination of, humour
And fiction Because they make the kids
role play as the law
The overall message of the advert was to make sure haribo
was for everyone and just for kids and this was because in the advert they
shows kids and adults eating them
The types of voices used in the advert were young and older voices
they chose these types of voices because it makes haribo look like its for
everyone.
(could not find the radio so i did this one which is use in the radio advert)
The tone of language in the advert was angry and loud as
this blended in with the style of the advert because they was investigating who
eaten all the haribo eggs
There was a tag line/slogan in the advert and this was happy
world of haribos And it was mentioned once many times because to make you buy
more
The product name itself was mentioned once many times because we already know what they
are.
The contact details were/were not mentioned because there is
no contact details
The music used in the advert was a little at the end this was in my opinion effective
The main purpose of the advert was to promote or just
to further get the brand name recognised.
Overall I think the advert was effective/not effective on the target
audience I think the advert was effective because it makes people laugh as an
older guy is scared of a little girl
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